We are committed to responsible lending

As a responsible payday lender we want to ensure that you can repay your loan comfortably in a way that is affordable to you. Our loans provide a solution for your occasional short-term needs. They are not suitable for supporting sustained borrowing over longer periods, nor if you are in financial difficulties. The cost of our payday loans can be higher than other types of loans, such as those requiring you to provide a guarantor, which are typically payable over a longer period, so if you do require a longer term solution there are other more suitable forms of finance available elsewhere. We use the information you provide to help us make a responsible lending decision as to whether you can afford to repay your payday loan without causing you any financial difficulty. See our questions section for more information.





We acknowledge that as a payday lender we have clear specific set of principles to abide by. For our customers, this means that in providing our loans we must treat them fairly, providing adequate information and to provide a safe and secure online environment for processing their data. We make it clear to customers that payday loans should be used for short term financial needs and are not appropriate for longer term borrowing nor are they to be used in situations of financial difficulties. Appropriate checks will be conducted to discover whether our loan is suitable for the customer, taking account of their circumstances.

To reach a lending decision, applications will be checked thoroughly and undergo a sound, proper and appropriate affordability assessment and credit vetting which includes the customer's ability to repay the loan in sustainable manner. Not only does this involve data from external sources such as credit reference agencies but also information captured on our online application form.

As part of the application process we ask customers if they have anything they would like us to know about, that may lead us to conclude that our loan is not suitable for them. For example, where there are health issues at play that impair sound judgement, bankruptcy, levels of indebtedness including any other payday loans, or entering an IVA.

Given our commitment to you, we will:

  • Lend responsibly at all times. Measures include:
    • Credit, ID, employment and income checks to assess affordability
    • Prohibiting loan extensions
    • Affordable and variable loan amounts based on disposable income
    • A daily interest charge
  • Be transparent, honest and open. All of the terms and conditions of the loan, as well as the charges, will be displayed clearly upfront before you make a decision about whether to borrow. The only way the cost can increase is if you don't repay your loan on the date agreed.
  • Act professionally, reasonably and responsibly in all our dealings with you. We will endeavour to make sure that all our suppliers of goods and services that we do business with, do the same.
  • Make sure all our staff are trained to the highest standards incorporating all relevant requirements, guidelines and codes set out in law and by the FCA as well as professional trade bodies such as the BCCA. This will be in addition to our Responsible Lending Principles.
  • Ensure you have all the information you require to make an informed and sensible borrowing decision. If at any time you require extra information please do not hesitate to contact us via the website, email or phone.
  • Address your questions, handle complaints quickly and efficiently. Our complaints procedure is clearly set out on our Questions page.
  • Consider cases of financial difficulty in a sympathetic and positive light.