3 August 2016
As one of the UK's leading online payday lenders, 247Moneybox.com has had to be innovative when it comes to attracting new customers. Having been recognised by numerous bodies for its success in technology and entrepreneurship, including being ranked 9th in the highly prestigious Sunday Times Hiscox Tech Track 100 league table and 12th in the Deloitte Fast 50, it's no surprise to see the firm invest heavily in its online presence and responsible advertising campaigns.
Chad Simms, Marketing Manager, provides insight:
What is the best thing about being in a successful FinTech operation?
FinTech is a buzzword that's great to quote right now however, if you look at the really successful brands out there, they pre-date the term. Nick and Mark set up 247Moneybox in 2009 as a technology business that happened to leverage their background in banking and consumer finance. A few years later along comes a buzzword to describe it! From a marketing and branding perspective, again nothing here is that new technique wise - excellent UI/UX, great content, clear proposition for a defined market... do the basics right and the rest will take care of itself.
How did you get involved in SEO?
I suppose you could say I was a sales and marketing guy that evolved into a digital content and strategy guy. Happily, the lines between the 2 are so blended now I would say I follow a Dutch football concept of "total" marketing!
What are the major challenges you face in the business?
Payday loans are an emotive product that bring out a marmite response. We have always found that our customers really like what we offer and our service, whereas observers and commentators are more willing to offer opinion from the public at large who may not quite understand what we do or our customer's needs.
Favourite non-work thing to do?
As we are all geeks here, I like nothing better than getting the camera out and taking moody urban jungle type shots of broken glasses and shopping trolleys in canals. Oh and box sets.