According to the Office of Fair Trading (OFT), almost 33% of internet users are shunning online shopping as they do not trust the system. The rise of online retailing over recent years has reinvented how we consume goods and services but also has taken fraud and other criminal activities into new territory.

According to the report, the OFT said that 1 in 5 internet users who chose not to shop online did so because they were worried about personal security. 15% of those who refused internet shopping said they did not trust the retailers.

Quoting from a BBC article commenting on the OFT report: ‘If consumers are not confident online, demand will grow at a slower rate. So we must tackle these concerns right now if the online market is to grow at its full potential.’

However, the figures show that consumer confidence is growing compared with three years ago.

Among the people who do shop online, 54% felt it was as safe as shopping in store, compared with 26% in 2006.

‘UK consumers buy almost twice as much over the internet compared to their European neighbours,’ said Consumer Minister Gareth Thomas. ‘It is encouraging that the OFT’s survey shows increasing consumer confidence when buying online - but people still have concerns.’

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