The OFT decided against capping interest rates in the payday loan industry back in June, as stated in the Guardian. This met with a lot of criticism, in particular people have argued that the high levels of interest are exploitative, and that they prey on people who are susceptible to accumulating debt. However, we feel that this criticism is unfounded and argue that this industry offers a very popular and above board service regulated by the FSA.
The OFT has said that the market works ‘reasonably well’, this means that the price of the service we offer has a reasonable reflection to the cost of the product we offer. We offer short term loans therefore you are paying for convenience and speed of service, as well as the risk we have to underwrite for not doing extensive checks into your personal details.
An unreasonable market, on the other hand, would assume that the prices are unfairly inflated above what they cost and that a few companies receive a disproportionate amount of profit. An unreasonable market would have an oligopoly or monopolistic structure (where only a few companies dominate the market), and there would be obstacles to new companies joining the market and sharing the profit. However, if you read these articles from the Guardian or BBC News the payday loan market has swelled with new competitors and new customers.
Does this sound like a market which allows companies to charge exploitative prices/interest rates? I think not. In fact how exploitative are the interest rates we offer? Well many people are put off with numbers like 2500% APR, these seem high but the fact is that they are Annualized interest rates, therefore designed to compare loans which extend over a year, we offer loans for up to 31 days therefore APR inflates our rates.
If you freeze the price mechanism that companies compete on then they will have to find another way to generate revenue to break even, this will come in the form of excessive late charges, administrative fees and other hidden costs. Who will be the people who lose out? The people who apparently are more susceptible to becoming indebted. Therefore interest rates will keep costs clear to the consumer, and by keeping a ludicrously inflated APR rate as a measure, this should deter anyone who is bad with borrowing.





















